新(xin)(xin)(xin)銳和(he)傳(chuan)統(tong)品(pin)(pin)牌(pai)(pai)(pai)之間的(de)博弈新(xin)(xin)(xin)銳品(pin)(pin)牌(pai)(pai)(pai)三大特點，賽道(dao)(dao)切(qie)得(de)(de)準(zhun)，產(chan)(chan)品(pin)(pin)上得(de)(de)快，營銷(xiao)推得(de)(de)猛(meng)。1.賽道(dao)(dao)切(qie)得(de)(de)準(zhun)選什么賽道(dao)(dao)由(you)人(ren)(ren)決(jue)定，這(zhe)個主要(yao)(yao)看人(ren)(ren)。與傳(chuan)統(tong)品(pin)(pin)牌(pai)(pai)(pai)相(xiang)比，新(xin)(xin)(xin)銳品(pin)(pin)牌(pai)(pai)(pai)具(ju)(ju)備的(de)優(you)勢(shi)不(bu)(bu)大，畢(bi)竟大品(pin)(pin)牌(pai)(pai)(pai)的(de)人(ren)(ren)才比例還是(shi)高。但(dan)人(ren)(ren)的(de)邏(luo)輯，標(biao)準(zhun)都(dou)是(shi)一(yi)個變量，參考(kao)性不(bu)(bu)大。2.產(chan)(chan)品(pin)(pin)上得(de)(de)快一(yi)是(shi)供(gong)應鏈(lian)的(de)配(pei)套，這(zhe)一(yi)點肯定是(shi)大品(pin)(pin)牌(pai)(pai)(pai)占(zhan)(zhan)很大的(de)優(you)勢(shi)。二是(shi)戰(zhan)略組織的(de)高效(xiao)協同，真正將(jiang)(jiang)戰(zhan)略完美(mei)地執(zhi)行下去(qu)。在(zai)進(jin)入(ru)(ru)未(wei)知的(de)新(xin)(xin)(xin)市場，需要(yao)(yao)對產(chan)(chan)品(pin)(pin)進(jin)行MVP，提高上新(xin)(xin)(xin)頻(pin)率(lv)，從(cong)而快速(su)找到(dao)契合市場的(de)“解決(jue)方案”。測品(pin)(pin)的(de)必要(yao)(yao)性，在(zai)于(yu)快速(su)試(shi)錯(cuo)，以(yi)時間換取市場空間，以(yi)數量跑出(chu)能(neng)市場的(de)定量。3.營銷(xiao)推得(de)(de)猛(meng)在(zai)這(zhe)一(yi)點上大品(pin)(pin)牌(pai)(pai)(pai)更(geng)具(ju)(ju)優(you)勢(shi)，即使僧多，但(dan)粥也不(bu)(bu)少。綜(zong)合以(yi)上三點，總(zong)結一(yi)句話就(jiu)是(shi)：新(xin)(xin)(xin)銳品(pin)(pin)牌(pai)(pai)(pai)其(qi)實打的(de)是(shi)一(yi)場短時間內的(de)心(xin)智占(zhan)(zhan)位戰(zhan)。由(you)于(yu)大品(pin)(pin)牌(pai)(pai)(pai)在(zai)決(jue)策(ce)上的(de)周期(qi)性，以(yi)及(ji)執(zhi)行上的(de)流程性，在(zai)遇到(dao)行業機會(hui)(hui)(hui)時，會(hui)(hui)(hui)存在(zai)一(yi)個時間窗口。新(xin)(xin)(xin)銳品(pin)(pin)牌(pai)(pai)(pai)在(zai)此時快速(su)上產(chan)(chan)品(pin)(pin)，以(yi)allin的(de)方式對品(pin)(pin)牌(pai)(pai)(pai)進(jin)行傳(chuan)播，從(cong)而達到(dao)快速(su)占(zhan)(zhan)領消費(fei)者心(xin)智的(de)目的(de)。此時大品(pin)(pin)牌(pai)(pai)(pai)若跟進(jin)，也只能(neng)是(shi)屈居于(yu)新(xin)(xin)(xin)銳品(pin)(pin)牌(pai)(pai)(pai)之后，并且(qie)由(you)于(yu)新(xin)(xin)(xin)品(pin)(pin)類新(xin)(xin)(xin)品(pin)(pin)牌(pai)(pai)(pai)入(ru)(ru)局的(de)紅利，雙(shuang)方還會(hui)(hui)(hui)將(jiang)(jiang)這(zhe)個差距拉(la)大。自配(pei)送(song)是(shi)商家選擇自己做(zuo)外賣配(pei)送(song)，而不(bu)(bu)是(shi)依托平臺的(de)專送(song)和(he)快送(song)。無錫外賣自配(pei)送(song)SAAS系統(tong)

自(zi)配(pei)送(song)(song)(song)可(ke)以(yi)(yi)借助先進(jin)的(de)物流管理系統和(he)技術手段(duan)，提(ti)(ti)高(gao)配(pei)送(song)(song)(song)效率(lv)。企業(ye)可(ke)以(yi)(yi)精確地規劃配(pei)送(song)(song)(song)路線、安排車輛(liang)調(diao)度(du)、實現貨物的(de)實時跟(gen)蹤和(he)監控(kong)(kong)，從(cong)而(er)減少運輸時間(jian)和(he)成本，提(ti)(ti)高(gao)整(zheng)體運作效率(lv)。通過自(zi)配(pei)送(song)(song)(song)，企業(ye)可(ke)以(yi)(yi)更好地控(kong)(kong)制貨物的(de)安全和(he)交(jiao)貨過程的(de)穩定(ding)性。在配(pei)送(song)(song)(song)過程中，企業(ye)可(ke)以(yi)(yi)采取各種(zhong)措施確保貨物不受到損(sun)壞、丟失(shi)或被盜(dao)，從(cong)而(er)降低風(feng)險。自(zi)配(pei)送(song)(song)(song)可(ke)以(yi)(yi)根據客(ke)戶(hu)需求定(ding)制配(pei)送(song)(song)(song)方(fang)案，提(ti)(ti)供個性化的(de)物流服務。企業(ye)可(ke)以(yi)(yi)與顧客(ke)建立更緊密(mi)的(de)聯系，及時了解(jie)顧客(ke)需求，提(ti)(ti)供快速(su)響應和(he)靈(ling)活(huo)應變的(de)服務，從(cong)而(er)提(ti)(ti)高(gao)客(ke)戶(hu)滿(man)意度(du)。上海外賣商(shang)家自(zi)配(pei)送(song)(song)(song)平臺自(zi)配(pei)送(song)(song)(song)可(ke)以(yi)(yi)自(zi)定(ding)義畫配(pei)送(song)(song)(song)商(shang)圈。

網(wang)絡餐飲(yin)外賣配送(song)監(jian)督管理辦(ban)法(fa)(fa)（公開征(zheng)求(qiu)意見(jian)稿(gao)）收(shou)到的(de)(de)反饋及處(chu)理2022年4月29日至(zhi)5月29日，在杭州市人民**門(men)戶網(wang)站向(xiang)社(she)會(hui)(hui)公開征(zheng)求(qiu)意見(jian)，在征(zheng)求(qiu)意見(jian)期間，收(shou)到23條建議(yi)，分別：１．第十三條、第十四條配送(song)組織者、配送(song)人、送(song)餐員(yuan)概(gai)念建議(yi)調整位(wei)置至(zhi)辦(ban)法(fa)(fa)前面(mian)部(bu)分如第三條處(chu)。處(chu)理：采納，將相應(ying)內容的(de)(de)位(wei)置前調。２．第二十條中“為(wei)送(song)餐員(yuan)參加社(she)會(hui)(hui)保(bao)(bao)險”的(de)(de)“參加”，是用(yong)人單(dan)(dan)位(wei)繳納社(she)保(bao)(bao)費(fei)用(yong)還是送(song)餐員(yuan)自(zi)己繳納，應(ying)予明(ming)確(que)。處(chu)理：已向(xiang)建議(yi)人釋明(ming)。與用(yong)人單(dan)(dan)位(wei)建立勞動關(guan)系的(de)(de)職工(gong)，應(ying)當由(you)用(yong)人單(dan)(dan)位(wei)為(wei)其(qi)辦(ban)理城鎮職工(gong)養老保(bao)(bao)險，自(zi)己無法(fa)(fa)單(dan)(dan)獨(du)辦(ban)理；已社(she)會(hui)(hui)保(bao)(bao)險費(fei)用(yong)依法(fa)(fa)由(you)雙方繳納各自(zi)法(fa)(fa)定部(bu)分。“為(wei)職工(gong)參加社(she)會(hui)(hui)保(bao)(bao)險”系社(she)會(hui)(hui)保(bao)(bao)險有關(guan)法(fa)(fa)規、規章(zhang)的(de)(de)表述，本條對社(she)會(hui)(hui)保(bao)(bao)險的(de)(de)參保(bao)(bao)和繳費(fei)亦未作出調整，故不采納。

私(si)(si)(si)(si)域流(liu)(liu)量(liang)有(you)三(san)個關(guan)鍵的(de)(de)特(te)性(xing)(xing)(xing)。一(yi)(yi)，即自(zi)主性(xing)(xing)(xing)，私(si)(si)(si)(si)域流(liu)(liu)量(liang)屬于品牌的(de)(de)自(zi)有(you)資產，而非平臺(tai)所(suo)有(you)；二(er)，重復(fu)觸(chu)達(da)性(xing)(xing)(xing)，商(shang)家可(ke)(ke)(ke)以(yi)(yi)低成本、高頻次地使用(yong)這些流(liu)(liu)量(liang)，用(yong)于進行營銷(xiao)(xiao)觸(chu)達(da)，刺(ci)激(ji)復(fu)購等(deng)(deng)，用(yong)質量(liang)的(de)(de)服務培養忠誠的(de)(de)用(yong)戶群；三(san)，線(xian)上線(xian)下(xia)(xia)一(yi)(yi)體化，私(si)(si)(si)(si)域可(ke)(ke)(ke)以(yi)(yi)和商(shang)家的(de)(de)會員體系打通，聯(lian)合(he)線(xian)下(xia)(xia)門店場景，進而變被(bei)動(dong)銷(xiao)(xiao)售為(wei)主動(dong)銷(xiao)(xiao)售，提升消費者(zhe)復(fu)購。可(ke)(ke)(ke)以(yi)(yi)說，私(si)(si)(si)(si)域流(liu)(liu)量(liang)運(yun)營已成為(wei)餐(can)飲(yin)人自(zi)救的(de)(de)關(guan)鍵。主動(dong)求變、因勢利(li)(li)(li)導(dao)，充(chong)分利(li)(li)(li)用(yong)小程(cheng)序(xu)、微(wei)信社群、公眾號等(deng)(deng)私(si)(si)(si)(si)域渠道深(shen)耕(geng)私(si)(si)(si)(si)域流(liu)(liu)量(liang)，或能幫助(zhu)餐(can)飲(yin)企(qi)業實現**期間的(de)(de)降(jiang)本增(zeng)收與獲客(ke)。餐(can)飲(yin)商(shang)家主要可(ke)(ke)(ke)從(cong)以(yi)(yi)下(xia)(xia)層面去下(xia)(xia)功(gong)夫：在線(xian)上層面，餐(can)飲(yin)商(shang)家可(ke)(ke)(ke)以(yi)(yi)充(chong)分利(li)(li)(li)用(yong)品牌微(wei)信公眾號，以(yi)(yi)圖文并(bing)茂(mao)的(de)(de)宣傳推(tui)文、企(qi)微(wei)社群或者(zhe)視頻號等(deng)(deng)形式，將(jiang)(jiang)小程(cheng)序(xu)外賣(mai)入(ru)口放(fang)到顯(xian)眼(yan)位置，吸引客(ke)群點(dian)(dian)(dian)擊。配(pei)(pei)(pei)合(he)外賣(mai)券(quan)包及外賣(mai)專(zhuan)屬優惠，如“外賣(mai)套餐(can)組合(he)優惠、大面值外賣(mai)券(quan)包、外送費減免”等(deng)(deng)促(cu)銷(xiao)(xiao)措施，促(cu)進私(si)(si)(si)(si)域流(liu)(liu)量(liang)活化；在線(xian)下(xia)(xia)門店，餐(can)飲(yin)商(shang)家還可(ke)(ke)(ke)直(zhi)接(jie)(jie)以(yi)(yi)小程(cheng)序(xu)打造點(dian)(dian)(dian)單平臺(tai)，通過點(dian)(dian)(dian)餐(can)屏/小程(cheng)序(xu)點(dian)(dian)(dian)餐(can)與支付(fu)等(deng)(deng)方式進行直(zhi)接(jie)(jie)銷(xiao)(xiao)售，同時(shi)通過取(qu)餐(can)柜/取(qu)餐(can)屏/取(qu)餐(can)叫號等(deng)(deng)形式實現無接(jie)(jie)觸(chu)到店取(qu)餐(can)，促(cu)進私(si)(si)(si)(si)域流(liu)(liu)量(liang)沉淀的(de)(de)同時(shi)，也能將(jiang)(jiang)私(si)(si)(si)(si)域流(liu)(liu)量(liang)轉化為(wei)“銷(xiao)(xiao)售量(liang)”。自(zi)配(pei)(pei)(pei)送可(ke)(ke)(ke)以(yi)(yi)聯(lian)系送道。自(zi)配(pei)(pei)(pei)送的(de)(de)性(xing)(xing)(xing)價(jia)比很高，比平臺(tai)扣(kou)點(dian)(dian)(dian)低，配(pei)(pei)(pei)送服務又好(hao)，可(ke)(ke)(ke)以(yi)(yi)專(zhuan)人駐(zhu)店。

抖(dou)音(yin)的(de)(de)(de)(de)外賣自(zi)(zi)(zi)配(pei)(pei)(pei)(pei)送(song)(song)(song)生(sheng)(sheng)意(yi)能做好(hao)嗎？從抖(dou)音(yin)生(sheng)(sheng)活服務(wu)(wu)(wu)(wu)開始內測外賣業務(wu)(wu)(wu)(wu)，到(dao)正式將(jiang)其推到(dao)臺前(qian)(qian)，已(yi)經過(guo)去了(le)(le)一(yi)(yi)年(nian)多的(de)(de)(de)(de)時(shi)間。36氪此前(qian)(qian)曾報道過(guo)，早2021年(nian)4月(yue)，心(xin)動外賣這一(yi)(yi)功(gong)能就(jiu)(jiu)進入(ru)了(le)(le)開發，7月(yue)也(ye)一(yi)(yi)度上線(xian)內測，北上廣成(cheng)(cheng)都等(deng)城(cheng)市(shi)的(de)(de)(de)(de)300個(ge)商(shang)(shang)戶參與了(le)(le)試(shi)點(dian)，客單價在(zai)(zai)65元(yuan)以上，順豐、達(da)(da)達(da)(da)等(deng)配(pei)(pei)(pei)(pei)送(song)(song)(song)商(shang)(shang)，也(ye)在(zai)(zai)當時(shi)就(jiu)(jiu)已(yi)與抖(dou)音(yin)有合(he)(he)作。但(dan)到(dao)10月(yue)份，由于缺乏配(pei)(pei)(pei)(pei)送(song)(song)(song)鏈路(lu)，到(dao)家(jia)業務(wu)(wu)(wu)(wu)投入(ru)又較大(da)，且當時(shi)抖(dou)音(yin)生(sheng)(sheng)活服務(wu)(wu)(wu)(wu)的(de)(de)(de)(de)到(dao)店(dian)(dian)業務(wu)(wu)(wu)(wu)起(qi)步不(bu)久，商(shang)(shang)家(jia)主(zhu)要(yao)也(ye)都在(zai)(zai)做到(dao)店(dian)(dian)，這一(yi)(yi)功(gong)能未能正式上線(xian)就(jiu)(jiu)下(xia)架(jia)了(le)(le)。隨后抖(dou)音(yin)就(jiu)(jiu)將(jiang)全部(bu)的(de)(de)(de)(de)精力暫時(shi)都投入(ru)到(dao)了(le)(le)到(dao)店(dian)(dian)團購(gou)(gou)業務(wu)(wu)(wu)(wu)。進入(ru)2022年(nian)之后，抖(dou)音(yin)的(de)(de)(de)(de)到(dao)店(dian)(dian)團購(gou)(gou)業務(wu)(wu)(wu)(wu)一(yi)(yi)路(lu)高漲，尤其下(xia)半(ban)年(nian)以來(lai)(lai)，幾乎(hu)每個(ge)月(yue)的(de)(de)(de)(de)GMV都在(zai)(zai)環(huan)比增長，到(dao)10月(yue)份已(yi)經提(ti)前(qian)(qian)完成(cheng)(cheng)了(le)(le)年(nian)初鎖(suo)(suo)定的(de)(de)(de)(de)全年(nian)GMV目標。團購(gou)(gou)配(pei)(pei)(pei)(pei)送(song)(song)(song)業務(wu)(wu)(wu)(wu)的(de)(de)(de)(de)成(cheng)(cheng)功(gong)，某種程度上也(ye)給(gei)了(le)(le)抖(dou)音(yin)底氣，2022年(nian)上半(ban)年(nian)的(de)(de)(de)(de)疫(yi)*風(feng)控，也(ye)導致了(le)(le)一(yi)(yi)部(bu)分抖(dou)音(yin)上的(de)(de)(de)(de)到(dao)店(dian)(dian)商(shang)(shang)家(jia)在(zai)(zai)無(wu)法堂(tang)食的(de)(de)(de)(de)情(qing)況主(zhu)動做起(qi)了(le)(le)自(zi)(zi)(zi)配(pei)(pei)(pei)(pei)送(song)(song)(song)。這也(ye)就(jiu)(jiu)不(bu)難理解(jie)，下(xia)半(ban)年(nian)抖(dou)音(yin)為何先和(he)餓了(le)(le)么達(da)(da)成(cheng)(cheng)合(he)(he)作，又重新(xin)招募了(le)(le)配(pei)(pei)(pei)(pei)送(song)(song)(song)商(shang)(shang)。而且不(bu)可否認的(de)(de)(de)(de)是(shi)，相(xiang)比到(dao)店(dian)(dian)團購(gou)(gou)，外賣的(de)(de)(de)(de)確擁有更(geng)大(da)的(de)(de)(de)(de)市(shi)場。不(bu)過(guo)，抖(dou)音(yin)一(yi)(yi)貫做慣了(le)(le)流量(liang)生(sheng)(sheng)意(yi)，也(ye)一(yi)(yi)直更(geng)偏(pian)好(hao)輕運營(ying)模式。這一(yi)(yi)點(dian)從其做電商(shang)(shang)，但(dan)并(bing)不(bu)著力去做自(zi)(zi)(zi)己的(de)(de)(de)(de)物流體系就(jiu)(jiu)能看出來(lai)(lai)。自(zi)(zi)(zi)配(pei)(pei)(pei)(pei)送(song)(song)(song)是(shi)指連鎖(suo)(suo)商(shang)(shang)店(dian)(dian)根據自(zi)(zi)(zi)身門(men)店(dian)(dian)規模和(he)分布情(qing)況,選擇配(pei)(pei)(pei)(pei)送(song)(song)(song)中心(xin),主(zhu)要(yao)為企業內連鎖(suo)(suo)門(men)店(dian)(dian)提(ti)供配(pei)(pei)(pei)(pei)送(song)(song)(song)服務(wu)(wu)(wu)(wu)。上海(hai)商(shang)(shang)家(jia)自(zi)(zi)(zi)配(pei)(pei)(pei)(pei)送(song)(song)(song)哪家(jia)好(hao)

自配(pei)送如(ru)何設置顧(gu)客預計送達時長(chang)。無(wu)錫外賣自配(pei)送SAAS系統

同(tong)城(cheng)(cheng)(cheng)做(zuo)外(wai)(wai)賣(mai)(mai)自(zi)配(pei)送(song)(song)(song)平臺、即時配(pei)送(song)(song)(song)平臺，有(you)發展前景(jing)嗎？餐飲美食、超(chao)市采購、鮮(xian)(xian)花、蛋糕、生鮮(xian)(xian)、文件等(deng)(deng)其(qi)它跑(pao)(pao)腿服(fu)務，為中小城(cheng)(cheng)(cheng)市縣城(cheng)(cheng)(cheng)解決同(tong)城(cheng)(cheng)(cheng)跑(pao)(pao)腿配(pei)送(song)(song)(song)，就是目前流行(xing)(xing)的(de)同(tong)城(cheng)(cheng)(cheng)外(wai)(wai)賣(mai)(mai)和(he)跑(pao)(pao)腿系(xi)統(tong)(tong)(tong)。除此之外(wai)(wai)，外(wai)(wai)賣(mai)(mai)和(he)跑(pao)(pao)腿系(xi)統(tong)(tong)(tong)可(ke)實(shi)現(xian)的(de)功能超(chao)乎你的(de)想(xiang)象(xiang)，代(dai)買(mai)、代(dai)取、代(dai)送(song)(song)(song)等(deng)(deng)等(deng)(deng)。幾乎你沒時間做(zuo)或(huo)者(zhe)(zhe)懶得做(zuo)的(de)事情(qing)，都(dou)可(ke)以通過同(tong)城(cheng)(cheng)(cheng)外(wai)(wai)賣(mai)(mai)跑(pao)(pao)腿系(xi)統(tong)(tong)(tong)實(shi)現(xian)。那么如何開發一個同(tong)城(cheng)(cheng)(cheng)外(wai)(wai)賣(mai)(mai)跑(pao)(pao)腿系(xi)統(tong)(tong)(tong)呢？現(xian)在(zai)，不需要任(ren)何的(de)編程技術，只需上線在(zai)系(xi)統(tong)(tong)(tong)臺聯系(xi)送(song)(song)(song)道(dao)，就可(ke)擁有(you)一個掙錢(qian)的(de)同(tong)城(cheng)(cheng)(cheng)外(wai)(wai)賣(mai)(mai)跑(pao)(pao)腿系(xi)統(tong)(tong)(tong)。經(jing)過五(wu)年的(de)發展，送(song)(song)(song)道(dao)配(pei)送(song)(song)(song)已經(jing)從公(gong)眾號下單(dan)，發展到(dao)小程序、APP三位一體的(de)多入(ru)口下單(dan)配(pei)送(song)(song)(song)系(xi)統(tong)(tong)(tong)，系(xi)統(tong)(tong)(tong)能夠(gou)幫助(zhu)創業者(zhe)(zhe)實(shi)現(xian)外(wai)(wai)賣(mai)(mai)、跑(pao)(pao)腿和(he)同(tong)城(cheng)(cheng)(cheng)信息三大(da)場景(jing)，涵蓋本地衣、食、住、行(xing)(xing)、用的(de)生活(huo)方方面面，為消費者(zhe)(zhe)提(ti)供本地綜(zong)合生活(huo)服(fu)務圈。無錫外(wai)(wai)賣(mai)(mai)自(zi)配(pei)送(song)(song)(song)SAAS系(xi)統(tong)(tong)(tong)

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