整(zheng)(zheng)個(ge)物聯(lian)網(wang)智(zhi)能(neng)(neng)家(jia)居平(ping)臺(tai)(tai)框架所有文(wen)章都是(shi)基于自(zi)己的(de)(de)經驗和對市場(chang)已(yi)知物聯(lian)網(wang)開(kai)(kai)(kai)發(fa)平(ping)臺(tai)(tai)、智(zhi)能(neng)(neng)家(jia)居應(ying)(ying)(ying)(ying)用、運(yun)營(ying)平(ping)臺(tai)(tai)、數(shu)據分析(xi)(xi)平(ping)臺(tai)(tai)的(de)(de)了解和分析(xi)(xi)，進(jin)行抽取(qu)出(chu)來的(de)(de)知識點，涉(she)及(ji)(ji)到的(de)(de)范(fan)圍，適(shi)用于想對整(zheng)(zheng)個(ge)物聯(lian)網(wang)開(kai)(kai)(kai)發(fa)平(ping)臺(tai)(tai)、智(zhi)慧(hui)生(sheng)(sheng)活應(ying)(ying)(ying)(ying)用（C端(duan)）、產(chan)業互聯(lian)網(wang)應(ying)(ying)(ying)(ying)用（B端(duan)，提及(ji)(ji)部分內容(rong)，不會過多說明）、運(yun)營(ying)、數(shu)據分析(xi)(xi)的(de)(de)有比(bi)較整(zheng)(zheng)體了解的(de)(de)人群，深度為(wei)淺或(huo)適(shi)中(zhong)。整(zheng)(zheng)個(ge)平(ping)臺(tai)(tai)通(tong)(tong)(tong)常會包含四大(da)部分：物聯(lian)網(wang)開(kai)(kai)(kai)發(fa)平(ping)臺(tai)(tai)+（智(zhi)慧(hui)生(sheng)(sheng)活應(ying)(ying)(ying)(ying)用、產(chan)業互聯(lian)應(ying)(ying)(ying)(ying)用）+市場(chang)運(yun)營(ying)+數(shu)據分析(xi)(xi)。整(zheng)(zheng)個(ge)平(ping)臺(tai)(tai)框架下(xia)的(de)(de)文(wen)章，我(wo)都會圍繞這(zhe)四大(da)部分展開(kai)(kai)(kai)。一、物聯(lian)網(wang)開(kai)(kai)(kai)發(fa)平(ping)臺(tai)(tai)：設(she)(she)(she)備(bei)(bei)(bei)(bei)接(jie)入(ru)、消息通(tong)(tong)(tong)信、設(she)(she)(she)備(bei)(bei)(bei)(bei)管(guan)理、產(chan)品(pin)開(kai)(kai)(kai)發(fa)、監(jian)控(kong)運(yun)營(ying)以及(ji)(ji)對行業應(ying)(ying)(ying)(ying)用的(de)(de)動(dong)態(tai)配置管(guan)理。開(kai)(kai)(kai)發(fa)者通(tong)(tong)(tong)過平(ping)臺(tai)(tai)提供的(de)(de)接(jie)入(ru)指引、標準物模型、SDK、API、芯片模組，實現設(she)(she)(she)備(bei)(bei)(bei)(bei)與(yu)云(yun)端(duan)、App終端(duan)的(de)(de)消息通(tong)(tong)(tong)信、設(she)(she)(she)備(bei)(bei)(bei)(bei)的(de)(de)控(kong)制管(guan)理，實現設(she)(she)(she)備(bei)(bei)(bei)(bei)智(zhi)能(neng)(neng)、設(she)(she)(she)備(bei)(bei)(bei)(bei)場(chang)景控(kong)制等，并可直(zhi)接(jie)通(tong)(tong)(tong)過后臺(tai)(tai)對設(she)(she)(she)備(bei)(bei)(bei)(bei)進(jin)行OTA升級、設(she)(she)(she)備(bei)(bei)(bei)(bei)監(jian)控(kong)診斷、日志分析(xi)(xi)等。二、智(zhi)慧(hui)生(sheng)(sheng)活應(ying)(ying)(ying)(ying)用。分為(wei)智(zhi)能(neng)(neng)家(jia)居、電工(gong)照明、大(da)小(xiao)家(jia)電、運(yun)動(dong)健康、寵物與(yu)植物、安防監(jian)控(kong)、節能(neng)(neng)能(neng)(neng)源、戶(hu)外出(chu)行等。主要通(tong)(tong)(tong)過App作為(wei)載(zai)體給到用戶(hu)進(jin)行體驗。App應(ying)(ying)(ying)(ying)用包括(kuo)：設(she)(she)(she)備(bei)(bei)(bei)(bei)控(kong)制（家(jia)、房(fang)間）、場(chang)景、內容(rong)。智(zhi)能(neng)(neng)營(ying)銷云(yun)平(ping)臺(tai)(tai)在互聯(lian)網(wang)中(zhong)實用嗎？安順如何(he)智(zhi)能(neng)(neng)營(ying)銷云(yun)平(ping)臺(tai)(tai)

智(zhi)(zhi)能(neng)營(ying)(ying)(ying)(ying)(ying)銷(xiao)(xiao)(xiao)(xiao)云(yun)平臺(tai)(tai)是一種基于云(yun)計算、大數(shu)據(ju)、人工智(zhi)(zhi)能(neng)等(deng)技(ji)術的(de)(de)數(shu)字營(ying)(ying)(ying)(ying)(ying)銷(xiao)(xiao)(xiao)(xiao)解決方案，它可(ke)(ke)(ke)以(yi)幫(bang)(bang)助企(qi)(qi)業實現(xian)更(geng)加智(zhi)(zhi)能(neng)化(hua)(hua)、精(jing)(jing)確化(hua)(hua)的(de)(de)營(ying)(ying)(ying)(ying)(ying)銷(xiao)(xiao)(xiao)(xiao)活(huo)動(dong)(dong)，提高營(ying)(ying)(ying)(ying)(ying)銷(xiao)(xiao)(xiao)(xiao)效(xiao)(xiao)果和(he)ROI（投資回報率）。具體來(lai)說，智(zhi)(zhi)能(neng)營(ying)(ying)(ying)(ying)(ying)銷(xiao)(xiao)(xiao)(xiao)云(yun)平臺(tai)(tai)可(ke)(ke)(ke)以(yi)實現(xian)以(yi)下功能(neng)：1.數(shu)據(ju)管理和(he)分析(xi)：智(zhi)(zhi)能(neng)營(ying)(ying)(ying)(ying)(ying)銷(xiao)(xiao)(xiao)(xiao)云(yun)平臺(tai)(tai)可(ke)(ke)(ke)以(yi)幫(bang)(bang)助企(qi)(qi)業收集、整合、分析(xi)各種數(shu)據(ju)，包(bao)括(kuo)(kuo)市(shi)場(chang)數(shu)據(ju)、競(jing)爭(zheng)(zheng)數(shu)據(ju)等(deng)，從而更(geng)好地了解客(ke)(ke)戶需求(qiu)和(he)市(shi)場(chang)趨勢，制定更(geng)加精(jing)(jing)確的(de)(de)營(ying)(ying)(ying)(ying)(ying)銷(xiao)(xiao)(xiao)(xiao)策略。2.營(ying)(ying)(ying)(ying)(ying)銷(xiao)(xiao)(xiao)(xiao)自動(dong)(dong)化(hua)(hua)：智(zhi)(zhi)能(neng)營(ying)(ying)(ying)(ying)(ying)銷(xiao)(xiao)(xiao)(xiao)云(yun)平臺(tai)(tai)可(ke)(ke)(ke)以(yi)實現(xian)自動(dong)(dong)化(hua)(hua)的(de)(de)營(ying)(ying)(ying)(ying)(ying)銷(xiao)(xiao)(xiao)(xiao)活(huo)動(dong)(dong)，包(bao)括(kuo)(kuo)電子(zi)郵件(jian)營(ying)(ying)(ying)(ying)(ying)銷(xiao)(xiao)(xiao)(xiao)、社交媒體營(ying)(ying)(ying)(ying)(ying)銷(xiao)(xiao)(xiao)(xiao)、廣(guang)告(gao)投放等(deng)，從而提高營(ying)(ying)(ying)(ying)(ying)銷(xiao)(xiao)(xiao)(xiao)效(xiao)(xiao)率和(he)效(xiao)(xiao)果。3.個(ge)性(xing)(xing)化(hua)(hua)營(ying)(ying)(ying)(ying)(ying)銷(xiao)(xiao)(xiao)(xiao)：智(zhi)(zhi)能(neng)營(ying)(ying)(ying)(ying)(ying)銷(xiao)(xiao)(xiao)(xiao)云(yun)平臺(tai)(tai)可(ke)(ke)(ke)以(yi)根據(ju)客(ke)(ke)戶的(de)(de)個(ge)性(xing)(xing)化(hua)(hua)需求(qiu)和(he)行為，實現(xian)個(ge)性(xing)(xing)化(hua)(hua)的(de)(de)營(ying)(ying)(ying)(ying)(ying)銷(xiao)(xiao)(xiao)(xiao)活(huo)動(dong)(dong)，包(bao)括(kuo)(kuo)個(ge)性(xing)(xing)化(hua)(hua)的(de)(de)電子(zi)郵件(jian)、網站內(nei)容、廣(guang)告(gao)等(deng)，從而提高客(ke)(ke)戶滿意(yi)度和(he)忠誠度。4.多(duo)渠道營(ying)(ying)(ying)(ying)(ying)銷(xiao)(xiao)(xiao)(xiao)：智(zhi)(zhi)能(neng)營(ying)(ying)(ying)(ying)(ying)銷(xiao)(xiao)(xiao)(xiao)云(yun)平臺(tai)(tai)可(ke)(ke)(ke)以(yi)幫(bang)(bang)助企(qi)(qi)業在多(duo)個(ge)渠道上(shang)實現(xian)營(ying)(ying)(ying)(ying)(ying)銷(xiao)(xiao)(xiao)(xiao)活(huo)動(dong)(dong)，包(bao)括(kuo)(kuo)電子(zi)郵件(jian)、社交媒體、搜(sou)索引擎、移動(dong)(dong)應(ying)用等(deng)，從而擴(kuo)大營(ying)(ying)(ying)(ying)(ying)銷(xiao)(xiao)(xiao)(xiao)覆蓋面(mian)和(he)影響力。總(zong)之，智(zhi)(zhi)能(neng)營(ying)(ying)(ying)(ying)(ying)銷(xiao)(xiao)(xiao)(xiao)云(yun)平臺(tai)(tai)可(ke)(ke)(ke)以(yi)幫(bang)(bang)助企(qi)(qi)業實現(xian)更(geng)加智(zhi)(zhi)能(neng)化(hua)(hua)、精(jing)(jing)確化(hua)(hua)、高效(xiao)(xiao)化(hua)(hua)的(de)(de)營(ying)(ying)(ying)(ying)(ying)銷(xiao)(xiao)(xiao)(xiao)活(huo)動(dong)(dong)，提高營(ying)(ying)(ying)(ying)(ying)銷(xiao)(xiao)(xiao)(xiao)效(xiao)(xiao)果和(he)ROI，從而增強企(qi)(qi)業的(de)(de)競(jing)爭(zheng)(zheng)力和(he)市(shi)場(chang)份額(e)。紫云(yun)推廣(guang)智(zhi)(zhi)能(neng)營(ying)(ying)(ying)(ying)(ying)銷(xiao)(xiao)(xiao)(xiao)云(yun)平臺(tai)(tai)要多(duo)少(shao)錢智(zhi)(zhi)能(neng)營(ying)(ying)(ying)(ying)(ying)銷(xiao)(xiao)(xiao)(xiao)云(yun)平臺(tai)(tai)有需要注意(yi)的(de)(de)方面(mian)嗎？

全(quan)(quan)球(qiu)的SaaS智(zhi)(zhi)能(neng)(neng)(neng)營(ying)銷(xiao)(xiao)云(yun)(yun)平臺(tai)(tai)(tai)(tai)丨上(shang)海(hai)珍島(dao)(dao)(dao)集團(tuan)攜手章(zhang)(zhang)管(guan)(guan)(guan)家(jia)(jia)，啟動(dong)(dong)一(yi)(yi)(yi)期智(zhi)(zhi)能(neng)(neng)(neng)印(yin)章(zhang)(zhang)部(bu)(bu)(bu)署(shu)1月20日，珍島(dao)(dao)(dao)信(xin)息技術(shu)(上(shang)海(hai))股(gu)份有(you)限公(gong)(gong)司在(zai)上(shang)海(hai)總部(bu)(bu)(bu)舉行(xing)了(le)(le)章(zhang)(zhang)管(guan)(guan)(guan)家(jia)(jia)培訓會，啟動(dong)(dong)印(yin)章(zhang)(zhang)智(zhi)(zhi)慧管(guan)(guan)(guan)理(li)(li)解決方案的一(yi)(yi)(yi)期部(bu)(bu)(bu)署(shu)工作(zuo)(zuo)。本次(ci)將在(zai)上(shang)海(hai)總部(bu)(bu)(bu)及(ji)深(shen)圳、廣州(zhou)(zhou)(zhou)、杭州(zhou)(zhou)(zhou)、寧波、蘇(su)州(zhou)(zhou)(zhou)、無錫等(deng)二(er)(er)十(shi)多(duo)家(jia)(jia)分(fen)子公(gong)(gong)司，展(zhan)開章(zhang)(zhang)管(guan)(guan)(guan)家(jia)(jia)軟硬件(jian)的部(bu)(bu)(bu)署(shu)、調試、上(shang)線工作(zuo)(zuo)。其中包含智(zhi)(zhi)能(neng)(neng)(neng)印(yin)章(zhang)(zhang)六十(shi)多(duo)枚，用(yong)(yong)印(yin)工作(zuo)(zuo)臺(tai)(tai)(tai)(tai)二(er)(er)十(shi)多(duo)件(jian)，章(zhang)(zhang)管(guan)(guan)(guan)家(jia)(jia)還根據珍島(dao)(dao)(dao)集團(tuan)需求為其定制部(bu)(bu)(bu)分(fen)智(zhi)(zhi)能(neng)(neng)(neng)硬件(jian)。另外，管(guan)(guan)(guan)理(li)(li)平臺(tai)(tai)(tai)(tai)已與(yu)珍島(dao)(dao)(dao)集團(tuan)的信(xin)息管(guan)(guan)(guan)理(li)(li)平臺(tai)(tai)(tai)(tai)展(zhan)開對接(jie)，在(zai)線上(shang)管(guan)(guan)(guan)理(li)(li)流程中增加(jia)用(yong)(yong)印(yin)全(quan)(quan)流程管(guan)(guan)(guan)控(kong)，并增加(jia)了(le)(le)OCR文(wen)件(jian)智(zhi)(zhi)能(neng)(neng)(neng)比對功能(neng)(neng)(neng)，為智(zhi)(zhi)能(neng)(neng)(neng)用(yong)(yong)印(yin)加(jia)強事(shi)前管(guan)(guan)(guan)控(kong)。企業(ye)(ye)背景(jing)珍島(dao)(dao)(dao)信(xin)息技術(shu)（上(shang)海(hai)）股(gu)份有(you)限公(gong)(gong)司，簡(jian)稱珍島(dao)(dao)(dao)集團(tuan)，成立于(yu)2009年，致力于(yu)打造全(quan)(quan)球(qiu)的智(zhi)(zhi)能(neng)(neng)(neng)營(ying)銷(xiao)(xiao)云(yun)(yun)平臺(tai)(tai)(tai)(tai)，也(ye)是(shi)國(guo)內的Marketingforce（營(ying)銷(xiao)(xiao)力）平臺(tai)(tai)(tai)(tai)，專注于(yu)人(ren)工智(zhi)(zhi)能(neng)(neng)(neng)、大數據、云(yun)(yun)計算在(zai)數字營(ying)銷(xiao)(xiao)及(ji)企業(ye)(ye)數字化智(zhi)(zhi)能(neng)(neng)(neng)化領(ling)域的創(chuang)新與(yu)實(shi)踐，面(mian)向(xiang)全(quan)(quan)球(qiu)企業(ye)(ye)提供營(ying)銷(xiao)(xiao)力軟件(jian)及(ji)服務，現已形成IaaS（云(yun)(yun)計算）、PaaS（開放(fang)中臺(tai)(tai)(tai)(tai)）、All-in-oneAISaaS智(zhi)(zhi)能(neng)(neng)(neng)營(ying)銷(xiao)(xiao)云(yun)(yun)平臺(tai)(tai)(tai)(tai)（含營(ying)銷(xiao)(xiao)云(yun)(yun)、銷(xiao)(xiao)售(shou)云(yun)(yun)、商業(ye)(ye)云(yun)(yun)、企服云(yun)(yun)、服務云(yun)(yun)等(deng)一(yi)(yi)(yi)站(zhan)式智(zhi)(zhi)能(neng)(neng)(neng)營(ying)銷(xiao)(xiao)云(yun)(yun)平臺(tai)(tai)(tai)(tai)），以及(ji)數字威客服務平臺(tai)(tai)(tai)(tai)、云(yun)(yun)應(ying)用(yong)(yong)市場(chang)、數字媒體自助(zhu)等(deng)一(yi)(yi)(yi)站(zhan)式企業(ye)(ye)服務生態(tai)平臺(tai)(tai)(tai)(tai)。

智(zhi)(zhi)(zhi)(zhi)(zhi)(zhi)能(neng)(neng)(neng)(neng)(neng)營(ying)(ying)銷(xiao)(xiao)(xiao)(xiao)(xiao)(xiao)云(yun)平(ping)臺(tai)是(shi)一(yi)種(zhong)基于(yu)云(yun)計算(suan)技(ji)術(shu)的(de)(de)(de)營(ying)(ying)銷(xiao)(xiao)(xiao)(xiao)(xiao)(xiao)管(guan)(guan)理平(ping)臺(tai)，它通過(guo)數據分(fen)析、人(ren)工(gong)智(zhi)(zhi)(zhi)(zhi)(zhi)(zhi)能(neng)(neng)(neng)(neng)(neng)等技(ji)術(shu)手段，幫(bang)(bang)助(zhu)(zhu)(zhu)企(qi)(qi)(qi)業(ye)(ye)(ye)實(shi)現(xian)精(jing)細營(ying)(ying)銷(xiao)(xiao)(xiao)(xiao)(xiao)(xiao)、提(ti)升銷(xiao)(xiao)(xiao)(xiao)(xiao)(xiao)售業(ye)(ye)(ye)績(ji)。智(zhi)(zhi)(zhi)(zhi)(zhi)(zhi)能(neng)(neng)(neng)(neng)(neng)營(ying)(ying)銷(xiao)(xiao)(xiao)(xiao)(xiao)(xiao)云(yun)平(ping)臺(tai)可以(yi)(yi)(yi)(yi)幫(bang)(bang)助(zhu)(zhu)(zhu)企(qi)(qi)(qi)業(ye)(ye)(ye)實(shi)現(xian)多種(zhong)營(ying)(ying)銷(xiao)(xiao)(xiao)(xiao)(xiao)(xiao)活動，如(ru)電子郵(you)件(jian)營(ying)(ying)銷(xiao)(xiao)(xiao)(xiao)(xiao)(xiao)、短信營(ying)(ying)銷(xiao)(xiao)(xiao)(xiao)(xiao)(xiao)、社交媒體營(ying)(ying)銷(xiao)(xiao)(xiao)(xiao)(xiao)(xiao)、搜索引(yin)擎營(ying)(ying)銷(xiao)(xiao)(xiao)(xiao)(xiao)(xiao)等。通過(guo)對用戶(hu)信息的(de)(de)(de)分(fen)析，智(zhi)(zhi)(zhi)(zhi)(zhi)(zhi)能(neng)(neng)(neng)(neng)(neng)營(ying)(ying)銷(xiao)(xiao)(xiao)(xiao)(xiao)(xiao)云(yun)平(ping)臺(tai)可以(yi)(yi)(yi)(yi)幫(bang)(bang)助(zhu)(zhu)(zhu)企(qi)(qi)(qi)業(ye)(ye)(ye)了解客(ke)戶(hu)需(xu)求、行為習慣、購買意愿(yuan)等信息，從而制定更(geng)加精(jing)細的(de)(de)(de)營(ying)(ying)銷(xiao)(xiao)(xiao)(xiao)(xiao)(xiao)策略(lve)。智(zhi)(zhi)(zhi)(zhi)(zhi)(zhi)能(neng)(neng)(neng)(neng)(neng)營(ying)(ying)銷(xiao)(xiao)(xiao)(xiao)(xiao)(xiao)云(yun)平(ping)臺(tai)還可以(yi)(yi)(yi)(yi)幫(bang)(bang)助(zhu)(zhu)(zhu)企(qi)(qi)(qi)業(ye)(ye)(ye)實(shi)現(xian)銷(xiao)(xiao)(xiao)(xiao)(xiao)(xiao)售管(guan)(guan)理，包括客(ke)戶(hu)關系管(guan)(guan)理、銷(xiao)(xiao)(xiao)(xiao)(xiao)(xiao)售預測(ce)、銷(xiao)(xiao)(xiao)(xiao)(xiao)(xiao)售目標管(guan)(guan)理等。通過(guo)對營(ying)(ying)銷(xiao)(xiao)(xiao)(xiao)(xiao)(xiao)信息的(de)(de)(de)分(fen)析，智(zhi)(zhi)(zhi)(zhi)(zhi)(zhi)能(neng)(neng)(neng)(neng)(neng)營(ying)(ying)銷(xiao)(xiao)(xiao)(xiao)(xiao)(xiao)云(yun)平(ping)臺(tai)可以(yi)(yi)(yi)(yi)幫(bang)(bang)助(zhu)(zhu)(zhu)企(qi)(qi)(qi)業(ye)(ye)(ye)了解銷(xiao)(xiao)(xiao)(xiao)(xiao)(xiao)售趨勢、客(ke)戶(hu)需(xu)求等信息，從而制定更(geng)加科學的(de)(de)(de)銷(xiao)(xiao)(xiao)(xiao)(xiao)(xiao)售計劃(hua)。智(zhi)(zhi)(zhi)(zhi)(zhi)(zhi)能(neng)(neng)(neng)(neng)(neng)營(ying)(ying)銷(xiao)(xiao)(xiao)(xiao)(xiao)(xiao)云(yun)平(ping)臺(tai)的(de)(de)(de)優勢在于(yu)它可以(yi)(yi)(yi)(yi)幫(bang)(bang)助(zhu)(zhu)(zhu)企(qi)(qi)(qi)業(ye)(ye)(ye)實(shi)現(xian)數字(zi)化轉(zhuan)型(xing)，提(ti)高營(ying)(ying)銷(xiao)(xiao)(xiao)(xiao)(xiao)(xiao)效率(lv)、降低營(ying)(ying)銷(xiao)(xiao)(xiao)(xiao)(xiao)(xiao)成本。同時，智(zhi)(zhi)(zhi)(zhi)(zhi)(zhi)能(neng)(neng)(neng)(neng)(neng)營(ying)(ying)銷(xiao)(xiao)(xiao)(xiao)(xiao)(xiao)云(yun)平(ping)臺(tai)還可以(yi)(yi)(yi)(yi)幫(bang)(bang)助(zhu)(zhu)(zhu)企(qi)(qi)(qi)業(ye)(ye)(ye)實(shi)現(xian)數據共享、協同工(gong)作，提(ti)高企(qi)(qi)(qi)業(ye)(ye)(ye)內部的(de)(de)(de)溝通效率(lv)和(he)協作效果(guo)。總之，智(zhi)(zhi)(zhi)(zhi)(zhi)(zhi)能(neng)(neng)(neng)(neng)(neng)營(ying)(ying)銷(xiao)(xiao)(xiao)(xiao)(xiao)(xiao)云(yun)平(ping)臺(tai)是(shi)一(yi)種(zhong)基于(yu)云(yun)計算(suan)技(ji)術(shu)的(de)(de)(de)營(ying)(ying)銷(xiao)(xiao)(xiao)(xiao)(xiao)(xiao)管(guan)(guan)理平(ping)臺(tai)，它可以(yi)(yi)(yi)(yi)幫(bang)(bang)助(zhu)(zhu)(zhu)企(qi)(qi)(qi)業(ye)(ye)(ye)實(shi)現(xian)精(jing)細營(ying)(ying)銷(xiao)(xiao)(xiao)(xiao)(xiao)(xiao)、提(ti)升銷(xiao)(xiao)(xiao)(xiao)(xiao)(xiao)售業(ye)(ye)(ye)績(ji)，是(shi)數字(zi)化轉(zhuan)型(xing)的(de)(de)(de)重要工(gong)具之一(yi)。中小(xiao)型(xing)企(qi)(qi)(qi)業(ye)(ye)(ye)使用智(zhi)(zhi)(zhi)(zhi)(zhi)(zhi)能(neng)(neng)(neng)(neng)(neng)營(ying)(ying)銷(xiao)(xiao)(xiao)(xiao)(xiao)(xiao)云(yun)平(ping)臺(tai)會(hui)不會(hui)比(bi)較好？

智(zhi)(zhi)能(neng)營(ying)(ying)(ying)(ying)銷(xiao)(xiao)(xiao)(xiao)(xiao)(xiao)(xiao)云(yun)平(ping)(ping)臺(tai)(tai)的(de)(de)意(yi)義在(zai)(zai)(zai)于(yu)，這么大(da)的(de)(de)市(shi)場，怎(zen)么做？從(cong)哪兒開始做？數字營(ying)(ying)(ying)(ying)銷(xiao)(xiao)(xiao)(xiao)(xiao)(xiao)(xiao)服(fu)務(wu)(wu)(wu)市(shi)場，是(shi)一(yi)(yi)個從(cong)人力(li)服(fu)務(wu)(wu)(wu)驅(qu)(qu)動(dong)快速(su)發(fa)展(zhan)到技術驅(qu)(qu)動(dong)的(de)(de)市(shi)場。以(yi)(yi)(yi)前(qian)企(qi)(qi)業(ye)(ye)(ye)做營(ying)(ying)(ying)(ying)銷(xiao)(xiao)(xiao)(xiao)(xiao)(xiao)(xiao)，當流量(liang)(liang)越(yue)(yue)(yue)來(lai)(lai)(lai)越(yue)(yue)(yue)貴(gui)，越(yue)(yue)(yue)來(lai)(lai)(lai)越(yue)(yue)(yue)難以(yi)(yi)(yi)獲取(qu)，同時(shi)(shi)(shi)人力(li)成本越(yue)(yue)(yue)來(lai)(lai)(lai)越(yue)(yue)(yue)高，多供應(ying)商交付質量(liang)(liang)難以(yi)(yi)(yi)保障(zhang)且有(you)風(feng)險的(de)(de)時(shi)(shi)(shi)候，企(qi)(qi)業(ye)(ye)(ye)對于(yu)營(ying)(ying)(ying)(ying)銷(xiao)(xiao)(xiao)(xiao)(xiao)(xiao)(xiao)的(de)(de)快速(su)、簡單(dan)和便(bian)捷(jie)就(jiu)有(you)了(le)越(yue)(yue)(yue)來(lai)(lai)(lai)越(yue)(yue)(yue)強烈(lie)的(de)(de)渴求(qiu)。以(yi)(yi)(yi)珍島提供的(de)(de)智(zhi)(zhi)能(neng)云(yun)平(ping)(ping)臺(tai)(tai)為(wei)例，整(zheng)個交互(hu)(hu)模式就(jiu)直(zhi)接取(qu)代了(le)傳統的(de)(de)單(dan)點(dian)供應(ying)商服(fu)務(wu)(wu)(wu)方案(an)溝通模型，變成了(le)人機智(zhi)(zhi)能(neng)交互(hu)(hu)模式。企(qi)(qi)業(ye)(ye)(ye)用戶(hu)可以(yi)(yi)(yi)直(zhi)接登陸云(yun)平(ping)(ping)臺(tai)(tai)，基于(yu)企(qi)(qi)業(ye)(ye)(ye)自身營(ying)(ying)(ying)(ying)銷(xiao)(xiao)(xiao)(xiao)(xiao)(xiao)(xiao)前(qian)、營(ying)(ying)(ying)(ying)銷(xiao)(xiao)(xiao)(xiao)(xiao)(xiao)(xiao)中(zhong)以(yi)(yi)(yi)及(ji)營(ying)(ying)(ying)(ying)銷(xiao)(xiao)(xiao)(xiao)(xiao)(xiao)(xiao)后的(de)(de)各流程(cheng)節點(dian)，通過平(ping)(ping)臺(tai)(tai)智(zhi)(zhi)能(neng)化(hua)決(jue)策(ce)引(yin)導并快速(su)完(wan)成數字流量(liang)(liang)運營(ying)(ying)(ying)(ying)任務(wu)(wu)(wu)。人力(li)被釋(shi)放(fang)，效率(lv)被提高，通過工具化(hua)的(de)(de)沉(chen)淀放(fang)在(zai)(zai)(zai)平(ping)(ping)臺(tai)(tai)上進行賦能(neng)交付，全網營(ying)(ying)(ying)(ying)銷(xiao)(xiao)(xiao)(xiao)(xiao)(xiao)(xiao)而(er)非單(dan)點(dian)營(ying)(ying)(ying)(ying)銷(xiao)(xiao)(xiao)(xiao)(xiao)(xiao)(xiao)，生態(tai)入口構建(jian)是(shi)關(guan)(guan)鍵如(ru)果說(shuo)在(zai)(zai)(zai)“搜索驅(qu)(qu)動(dong)”和“內容為(wei)王(wang)”的(de)(de)營(ying)(ying)(ying)(ying)銷(xiao)(xiao)(xiao)(xiao)(xiao)(xiao)(xiao)服(fu)務(wu)(wu)(wu)時(shi)(shi)(shi)代，那么在(zai)(zai)(zai)“AI硬(ying)核(he)”驅(qu)(qu)動(dong)的(de)(de)時(shi)(shi)(shi)代，中(zhong)小企(qi)(qi)業(ye)(ye)(ye)群體則應(ying)該享受到智(zhi)(zhi)能(neng)營(ying)(ying)(ying)(ying)銷(xiao)(xiao)(xiao)(xiao)(xiao)(xiao)(xiao)在(zai)(zai)(zai)解決(jue)獲客生存(cun)(cun)需求(qiu)方面所(suo)帶來(lai)(lai)(lai)的(de)(de)強勁動(dong)力(li)。這時(shi)(shi)(shi)，當大(da)多數企(qi)(qi)業(ye)(ye)(ye)服(fu)務(wu)(wu)(wu)平(ping)(ping)臺(tai)(tai)都(dou)聚焦(jiao)在(zai)(zai)(zai)如(ru)何幫助發(fa)展(zhan)中(zhong)的(de)(de)中(zhong)小企(qi)(qi)業(ye)(ye)(ye)提升(sheng)管(guan)理效能(neng)和優化(hua)流程(cheng)的(de)(de)時(shi)(shi)(shi)候，珍島則更加關(guan)(guan)心“企(qi)(qi)業(ye)(ye)(ye)的(de)(de)生存(cun)(cun)壓力(li)和營(ying)(ying)(ying)(ying)銷(xiao)(xiao)(xiao)(xiao)(xiao)(xiao)(xiao)困(kun)境”。珍島做的(de)(de)是(shi)一(yi)(yi)個“變革營(ying)(ying)(ying)(ying)銷(xiao)(xiao)(xiao)(xiao)(xiao)(xiao)(xiao)時(shi)(shi)(shi)代”的(de)(de)工作。智(zhi)(zhi)能(neng)營(ying)(ying)(ying)(ying)銷(xiao)(xiao)(xiao)(xiao)(xiao)(xiao)(xiao)云(yun)平(ping)(ping)臺(tai)(tai)包括網絡建(jian)設(she)嗎？黔南州數據智(zhi)(zhi)能(neng)營(ying)(ying)(ying)(ying)銷(xiao)(xiao)(xiao)(xiao)(xiao)(xiao)(xiao)云(yun)平(ping)(ping)臺(tai)(tai)信息中(zhong)心

后“DMP”時代，智(zhi)能(neng)(neng)營銷需要以營銷智(zhi)能(neng)(neng)為方向。安順如何智(zhi)能(neng)(neng)營銷云平(ping)臺

營(ying)(ying)(ying)銷(xiao)(xiao)(xiao)(xiao)云是基于云計算(suan)和(he)(he)Martech技(ji)術的(de)(de)中(zhong)臺系(xi)統(tong)，是市(shi)場營(ying)(ying)(ying)銷(xiao)(xiao)(xiao)(xiao)人員可以(yi)使用(yong)到的(de)(de)技(ji)術和(he)(he)產品的(de)(de)的(de)(de)中(zhong)臺系(xi)統(tong)。其(qi)特征表(biao)現(xian)為智(zhi)能(neng)(neng)營(ying)(ying)(ying)銷(xiao)(xiao)(xiao)(xiao)平(ping)(ping)臺，其(qi)結合了(le)營(ying)(ying)(ying)銷(xiao)(xiao)(xiao)(xiao)自(zi)動(dong)化(hua)技(ji)術和(he)(he)智(zhi)能(neng)(neng)化(hua)數據分(fen)析及(ji)營(ying)(ying)(ying)銷(xiao)(xiao)(xiao)(xiao)策略推(tui)薦等功(gong)(gong)能(neng)(neng)。具(ju)體來說(shuo)，營(ying)(ying)(ying)銷(xiao)(xiao)(xiao)(xiao)平(ping)(ping)臺可以(yi)實現(xian)以(yi)下三(san)個(ge)(ge)功(gong)(gong)能(neng)(neng)：1、全(quan)渠道(dao)(dao)營(ying)(ying)(ying)銷(xiao)(xiao)(xiao)(xiao)如(ru)今的(de)(de)市(shi)場推(tui)廣手段(duan)豐富(fu)多樣，會(hui)在全(quan)渠道(dao)(dao)和(he)(he)客戶(hu)(hu)(hu)進(jin)(jin)行接(jie)觸和(he)(he)互動(dong)，如(ru)果企業孤(gu)立看待不同(tong)渠道(dao)(dao)，例如(ru)把電商平(ping)(ping)臺和(he)(he)作為兩(liang)個(ge)(ge)無(wu)關的(de)(de)渠道(dao)(dao)，那么同(tong)一(yi)(yi)個(ge)(ge)客戶(hu)(hu)(hu)可能(neng)(neng)會(hui)在不同(tong)渠道(dao)(dao)收到不一(yi)(yi)致(zhi)的(de)(de)溝通信息(xi)，極(ji)大的(de)(de)破壞客戶(hu)(hu)(hu)體驗(yan)。徑碩科技(ji)的(de)(de)智(zhi)能(neng)(neng)營(ying)(ying)(ying)銷(xiao)(xiao)(xiao)(xiao)平(ping)(ping)臺首先解(jie)決了(le)全(quan)渠道(dao)(dao)營(ying)(ying)(ying)銷(xiao)(xiao)(xiao)(xiao)的(de)(de)問題，將市(shi)場推(tui)廣中(zhong)所有的(de)(de)營(ying)(ying)(ying)銷(xiao)(xiao)(xiao)(xiao)觸點進(jin)(jin)行數據打(da)通，建立統(tong)一(yi)(yi)的(de)(de)營(ying)(ying)(ying)銷(xiao)(xiao)(xiao)(xiao)策略，既(ji)節約了(le)市(shi)場預(yu)算(suan)，又能(neng)(neng)夠給(gei)用(yong)戶(hu)(hu)(hu)帶來良(liang)好(hao)的(de)(de)交互體驗(yan)。2、AI智(zhi)能(neng)(neng)算(suan)法(fa)借助AI智(zhi)能(neng)(neng)算(suan)法(fa)，營(ying)(ying)(ying)銷(xiao)(xiao)(xiao)(xiao)云平(ping)(ping)臺可以(yi)實現(xian)智(zhi)能(neng)(neng)化(hua)人群細分(fen)、智(zhi)能(neng)(neng)化(hua)價值評分(fen)和(he)(he)智(zhi)能(neng)(neng)化(hua)策略推(tui)薦。為了(le)營(ying)(ying)(ying)銷(xiao)(xiao)(xiao)(xiao)，會(hui)給(gei)予每一(yi)(yi)位客戶(hu)(hu)(hu)打(da)上(shang)各種(zhong)標(biao)簽，屬性(xing)標(biao)簽越多，用(yong)戶(hu)(hu)(hu)研究和(he)(he)用(yong)戶(hu)(hu)(hu)畫像(xiang)的(de)(de)顆粒度越精細。傳(chuan)統(tong)營(ying)(ying)(ying)銷(xiao)(xiao)(xiao)(xiao)方式(shi)可能(neng)(neng)知道(dao)(dao)客戶(hu)(hu)(hu)的(de)(de)姓名、職(zhi)位、公司(si)名和(he)(he)電話(hua)號碼，但營(ying)(ying)(ying)銷(xiao)(xiao)(xiao)(xiao)云系(xi)統(tong)的(de)(de)CDP可以(yi)對用(yong)戶(hu)(hu)(hu)進(jin)(jin)行更詳細的(de)(de)標(biao)簽管(guan)理(li)，如(ru)客戶(hu)(hu)(hu)的(de)(de)性(xing)別、興趣、行業、年(nian)齡段(duan)、品類偏好(hao)、消費(fei)傾向、訂單類型(xing)、渠道(dao)(dao)類型(xing)、通過哪一(yi)(yi)次營(ying)(ying)(ying)銷(xiao)(xiao)(xiao)(xiao)活動(dong)留資等等，有些大型(xing)零售(shou)企業。安順如(ru)何(he)智(zhi)能(neng)(neng)營(ying)(ying)(ying)銷(xiao)(xiao)(xiao)(xiao)云平(ping)(ping)臺

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